How do you "describe" The Pure Awesomeness? Well ... first let's explore how you "design" pure awesomeness.
1 - Take a brands (High Fives Foundation) logo that you have been working with for a couple years, cut it out of aluminum (water jet) and buff it with the sander.
2 - Take said brands hometown ski resort (Squaw Valley) and High Fives partner of awesomeness (Kind Design) señor captain of topography logo line master (Dr. Damon Redd) out to lunch.
3 - Put it all together (Raster Inlay + Vector Topographic Lines) on a Rocky Mountain Beetle Killed piece of log awesomeness.
4 - Slice the bottom so it stares at you perfectly from any angle.
5 - High Five these pieces of Pure Awesomeness out to all your partners of awesomeness at the Snow Industry Sports Outdoor Retailer Show in Denver, Colorado with a personalized touch of 'Ohana on the backside.
That said ... the description of The Pure Awesomeness is just simply, in the design :)